Video Documentaries

AGRI QUEST Full Project implementation Report Documentary 2016 – 2019

This video gives a full account of how the AGRI-QUEST Research (Strengthening Agribusiness Ethics, Quality standards and ICT Usage in Uganda’s Value Chains), was implemented.

This 3 years project (Jan 2016 -Jan 2019) shows how the research idea was conceived, packaged and also how the problem was defined in order to be addressed. Additionally, the documentary shows how we methodologically interacted and engaged the various agribusiness players in Uganda’s value chains of Rice, Cassava, Oil Seed, Diary and Potato with a central objective of answering Research Question:

How can we have a better business climate that fosters a gradual but positive change in attitude and behavior of agribusiness players?

The documentary is presented in a format similar to a normal written research project report. However, the uniqueness in the video, is its applied nature of how findings were presented.

I wish you a nice time while watching our video.

Regards Dr. David Katamba.

Advice from Bugiri RDC on ethical issues and quality standards..

Advice from Bugiri RDC on ethical issues and quality standards..

This video clips shows Bugiri District Resident District Commissioner (RDC) giving advise on Rice value chain players and stakeholders on how to have a better business climate in Uganda. Bigiri district is one of the leading rice growing districts in Uganda producing over 80% of the rice food in Uganda. Please enjoy the video(s). For more videos, please visit our website:

For comments or details, contact:

David Katamba,
Lead Researcher, AGRI-QUEST
Strengthening Agribusiness Ethics, Quality Standards & ICT Usage in Uganda’s Value Chains (AGRI-QUEST)
A research project funded by: NWO Netherlands Organization for Scientific Research, WOTRO Science for Global Development

Unearthing Ethics and quality standard practices in Uganda’s Rice value chain

Unearthing Ethics and quality standard practices in Uganda’s Rice value chain.

Over 80% of Rice growing and production in Uganda is found in the eastern part of the country (as shown by the AGRI-QUEST map of studied value chain on our website: This output level is dominated by Bugiri district. However, Rice is mainly grown in Kibimba in Bugiri District (famously known by the Kibimba Rice Scheme), Doho in Butaleja District and Olweny in Lira District.

This AGRI-QUEST video shows where traces of unethical practices are likely to emerge in the entire Rice Value chain. We also reveal gaps where quality gets tempered up. The video also shows some measures that can be taken to close quality and unethical gaps.

Experts advise is also given by District Production Officers, Agriculture extension workers, ago-input dealers and also buyers and sellers of the rice produce. Lastly, Low Cost technology is shown. That is farmers have invested in locally made machinery which can be used to thresh rice, separate rice from husks, grade rice etc.

Women were found to involve over 75% of their time in rice growing as opposed to men whose time is a 54%. To this end, this video shows the problems they encounter and also express where they need help. Basic farming safety items like gumboots and gloves were not readily accessible by ladies (and to a greater extent by men).

This exposes them to water born disease and water logged dangers like lynches and snails. Drying facilities like tarpaulins are also lacking and where they exist, it is costly to buy. On average, an 3 Meters by 4 Meters was costing 70,000/= which the majority of farmers can not afford. This makes drying Rice on bare ground the main solution. Hence making churning of rice very difficult leading to prolonged drying and thus high broken rates.

Men are largely involved in heavy duty work associated with the rice value chain like packing in big volumes, transporting on bicycles (though some ladies also do this), lifting packed rice (usually in bags of 100 Kilograms), negotiate payment as well as providing security for the rice farms. We found that micro (bottom of the pyramid) farmers who constitute the majority of the players in this value chain, hardly know of any rice related standards.

They want to be trained. Mobile phones and mobile applications was seen as not a viable option to pass on behavioral messages. The reason was the prevalence of low literacy levels among these players.

Unethical practices like price cheating, false weights and measures as well as deliberate failure to pay for consignment were registered. It was interesting to note that Rice farmers consider failure to adhere to Good Agronomic practices (GAP) as Unethical and mentioned that this is the leading entry point for poor quality Rice produce.

For detail of the findings, please contact
David Katamba
AGRI-QUEST Lead Researcher

Field Trip To Bugiri.

Field Trip To Bugiri.

Kampala 13-04-2017

On the 3rd of April, a group of 10 researchers traveled from Kampala to Bugiri to begin their three-day field trip. Five members of the Agri-Quest team together with five master students from the VU Amsterdam left to learn about the rice value chain. Since rice is one of the seven value chains that is studied in the Agri-Quest project, Bugiri is a suitable district to visit. This district is surrounded by swamps and therefore it has a suitable environment for rice to grow.

With the help of Mukungu Isaac from the Africa 2000 Network, several interviews were organized in advance. Agri-Quest has a multi-stakeholder focus and therefore it was important to discuss the research objectives with various agribusiness players. The research team has interviewed farmers, millers, traders and even chiefs and district members to get a broad idea of issues arising in the rice value chain. The topics that the team looked at were ethics, ICT-usage, practical issues, but also gender, networks, and policies.

The local participants were holding back in the beginning of each interview, but along the way, many farmers or interested locals gathered around the research team. It led to interesting situations and several new insights. In the upcoming weeks, these insights will lead to new policy briefs and research papers.