This video gives a full account of how the AGRI-QUEST Research (Strengthening Agribusiness Ethics, Quality standards and ICT Usage in Uganda’s Value Chains), was implemented.
This 3 years project (Jan 2016 -Jan 2019) shows how the research idea was conceived, packaged and also how the problem was defined in order to be addressed. Additionally, the documentary shows how we methodologically interacted and engaged the various agribusiness players in Uganda’s value chains of Rice, Cassava, Oil Seed, Diary and Potato with a central objective of answering Research Question:
How can we have a better business climate that fosters a gradual but positive change in attitude and behavior of agribusiness players?
The documentary is presented in a format similar to a normal written research project report. However, the uniqueness in the video, is its applied nature of how findings were presented.
I wish you a nice time while watching our video.
Regards Dr. David Katamba.